Silicon Valley PRIDE Celebrates 50 Years With Snow Tha Product Headlining Unstoppable Weekend
“Unstoppable: 50 Years of Love, Legacy & Liberation” Takes Center Stage at Plaza de César Chávez in San Jose
April 8, 2025 | San Jose, CA – Silicon Valley PRIDE is poised to make history this Labor Day Weekend, August 30–31, 2025, with its 50th Anniversary festival themed “Unstoppable: 50 Years of Love, Legacy & Liberation.”
In a major announcement sure to excite music lovers, Silicon Valley PRIDE has revealed that Snow Tha Product—a San Jose native and Latin GRAMMY Award-nominated rapper—will headline the Saturday night festivities. Celebrated for her rapid-fire bilingual flow and unapologetic message of empowerment, Snow Tha Product has risen from local talent to international stardom. Her presence at this year’s festival underscores the unstoppable energy and inclusive spirit that defines 50 years of Pride in the heart of Silicon Valley.
“What started in 1975 as a humble gay rights rally has blossomed into a beacon of hope and solidarity for the 2SLGBTQIA+ community,” says Nicole Altamirano, CEO of Silicon Valley PRIDE. “We’ve spent half a century breaking barriers and embracing every facet of who we are, and this historic festival—featuring Snow Tha Product—is our boldest statement yet: we are truly unstoppable. Whether you’ve been with us for decades or you’re new to Pride, we invite everyone to feel the magic and the momentum that has carried us through five remarkable decades.”
Over two days, attendees can immerse themselves in a high-energy night festival, a lively Pride Parade on Sunday morning, and a day festival featuring local and national entertainment, community resources, and an array of diverse food vendors. Tickets go on sale April 21, 2025, at svpride.com. Silicon Valley PRIDE stands as the largest Pride celebration in the South Bay, attracting over 15,000 visitors annually. A proud member of InterPride, the United States Association of Prides (USAP), and the Consolidated Association of Pride, Inc. (CAPI), the nonprofit underscores its commitment to unifying advocacy efforts for LGBTQ+ communities around the globe.
This year’s festivities will unfold at Plaza de César Chávez Park in Downtown San Jose. The Night Festival takes place on Saturday, August 30 from 6 PM to 11 PM; the Parade marches on Sunday, August 31 from 10:30 AM to 12 PM, starting at Julian Street & Market Street and ending at the park; and the Day Festival continues on Sunday, August 31 from 12 PM to 6 PM, offering music, entertainment, and family-friendly activities.
For more information on tickets, volunteering, parade participation, or vendor opportunities, visit svpride.com. This milestone celebration is open to families, allies, and community members of all backgrounds—everyone is invited to take part in honoring 50 years of unwavering pride in the heart of Silicon Valley.
About Silicon Valley PRIDE
Silicon Valley PRIDE is the largest and longest-running Pride organization in the South Bay, dedicated to celebrating diversity and advocating for the 2SLGBTQIA+ community since 1975. What began as a grassroots march for equality has evolved into a year-round movement offering events, resources, and education to uplift individuals and allies. The Silicon Valley PRIDE Festival and Parade, celebrating 50 years this August 30-31, is the region’s largest gathering, drawing over 15,000 attendees annually.
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Media Contact
Jason Sholl
Chief Marketing Officer, Silicon Valley PRIDE
jason.sholl@svpride.com
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Snow Tha Product
Website: snowthaproduct.com
Instagram: https://www.instagram.com/snowthaproduct/
Facebook: https://www.facebook.com/SnowThaProduct/
X: https://x.com/snowthaproduct
YouTube: https://www.youtube.com/snowthaproduct
Apple Music: https://music.apple.com/us/artist/snow-tha-product/329945989
Spotify: https://open.spotify.com/artist/3p3jPcp8b7WL9XYj4xlsWj
