BRAND GUIDELINES

Thank you for celebrating with us! This page provides official brand assets and simple guidance to help you represent Silicon Valley Pride with accuracy, integrity, and love. Whether you’re a sponsor, community partner, or media outlet—this is your go-to resource.

Download Our Logo

Our logo blends the colors of the traditional Pride Flag with the Progress Pride Flag—honoring Black, Brown, Indigenous, Transgender, and marginalized LGBTQ+ communities. Use the full-color version whenever possible.

Horizontal Logo

The SV Pride Horizontal Logo is our primary and most recognizable logo. It features the logomark alongside the full “Silicon Valley PRIDE.” wordmark in a single line. This version should be used in most digital and print applications, including websites, presentations, signage, sponsorship placements, and official documents.

Note: Prioritize the full-color version whenever possible. Use the white or black version only when color reproduction is not available or when background contrast requires it.

Full-Color Logo (Horizontal)

Note: Use on dark backgrounds only.

Note: Use on light backgrounds or when color is not an option.

White Logo (Horizontal)

STACKED Logo

The SV Pride Stacked Logo features the logomark placed above the wordmark in a centered, vertical arrangement. This version is best suited for narrow layouts, square spaces, video watermarks, posters, mobile formats, and instances where a vertical alignment creates better visual balance.

Note: Like the horizontal logo, use the full-color version whenever possible. Use white or black versions only when color isn’t an option or background contrast demands it.

Full-Color Logo (Stacked)

White Logo (Stacked)

Note: Use on dark backgrounds only.

Black Logo (Stacked)

Logomark

The SV Pride Logomark—our circular icon featuring the circuit-inspired “S”—should be used only for small-scale applications where the full logo would be impractical. This includes app icons, social media profile pictures (Instagram, X, TikTok, etc.), website favicons, embossed items like stickers or pins, and minimal-space print elements such as step-and-repeat banners or lapel pins.

Note: This version is reserved strictly for icon use and should not be used in place of the full logo in marketing, sponsorship, or promotional materials.

Note: Use on light backgrounds or when color is not an option.

Full-Color Logomark

Note: Use this version only for icons, avatars, or social media. It should not replace the full logo in marketing materials.

White Logomark

Black Logo (Horizontal)

Note: Use on dark backgrounds only.

Black Logomark

Logo Usage

Keep our logo looking its best with these simple rules:

Versions

  • Horizontal Logo (primary usage)

  • Portrait Logo (for narrow spaces or video watermarks)

  • Logomark (only for icons/social media, not standalone use)

Color Rules

  • Use full-color when possible

  • Use white text on dark backgrounds

  • Use black text on light backgrounds

  • Black & white logos are only for non-color print use

Spacing

  • Leave clear space equal to the central element of the logomark around all four sides

Do Not

  • Stretch, recolor, rotate, add shadows, or modify the logo in any way

Typography

We use Montserrat, a bold and inclusive typeface, available via Google Fonts and Adobe Fonts.

  • Headlines: Montserrat Black (ALL CAPS + period for brand consistency)

  • Sub-Headers: Montserrat SemiBold, title or sentence case, ~10pt smaller

  • Body Copy: Montserrat Regular, max 14pt

  • Secondary Fonts: Use sparingly and only when a clear visual contrast is needed

We never use full black for text. Always use our brand black tone.

Color Palette

Our palette is as bold and diverse as our community. Here are just a few highlights:

  • Pride Black (RGB 3, 12, 24; CMYK 98, 84, 56, 84; HEX #030C18)

  • Lavender (RGB 97, 45, 135; CMYK 77, 94, 1, 0; HEX #612D87)

  • Sky Blue (RGB 0, 171, 205; CMYK 77, 9, 15, 0; HEX #00ABCD)

  • Grass Green (RGB 62, 173, 90; CMYK 73, 0, 81, 0; HEX #3EAD5A)

  • Sunshine Yellow (RGB 255, 236, 54; CMYK 4, 0, 82, 0; HEX #FFEC36)

  • Flame Orange (RGB 236, 107, 25; CMYK 8, 98, 87, 1; HEX #EC6B19)

  • Fire Red (RGB 214, 27, 38; CMYK 0, 67, 96, 0; HEX #D61B26)

Need More?

For media inquiries, large format usage, or detailed guidance, reach out to us directly: marketing@svpride.com

Or download the full Brand Guide PDF for visual references and extended specs.

Thank you for helping us share the spirit of Pride—boldly, inclusively, and authentically.

Note: Use on light backgrounds or when color is not an option.