Silicon Valley PRIDE is poised to make history this Labor Day Weekend, August 30–31, 2025, with its 50th Anniversary festival themed “Unstoppable: 50 Years of Love, Legacy & Liberation.” 

In a major announcement sure to excite music lovers, Silicon Valley PRIDE has revealed that Snow Tha Product—a San Jose native and Latin GRAMMY Award-nominated rapper—will headline the Saturday night festivities. Celebrated for her rapid-fire bilingual flow and unapologetic message of empowerment, Snow Tha Product has risen from local talent to international stardom. Her presence at this year’s festival underscores the unstoppable energy and inclusive spirit that defines 50 years of Pride in the heart of Silicon Valley.